call-to-action
& 6 more In this blog, we’ll walk you through how to build a WhatsApp marketing message from scratch, focusing on personalization, brevity, and clear calls to action. Whether you’re new to WhatsApp marketing or looking to refine your strategy, this guide is for you!
Before we dive into the details, let’s talk about why WhatsApp marketing is so effective.
WhatsApp is not like email or social media—it’s personal. Users often view WhatsApp as a space to connect with close friends and family, which gives your message a more intimate touch. As a business, you can use this personal connection to your advantage by delivering targeted, high-value messages that feel less like marketing and more like a conversation.
Moreover, WhatsApp messages have a high open rate—over 98%—compared to emails that typically have an open rate of 20-30%. This means that your message is almost guaranteed to be seen.
However, just because it’s opened doesn’t mean it will be acted upon. That’s where strategy comes in.
Every successful marketing campaign starts with a clear objective. What’s your goal for using WhatsApp?
The purpose of your message will shape the content. For example, if your goal is to boost sales, your message will likely focus on promotions, discounts, or limited-time offers. If you’re using WhatsApp for customer support, your message might focus on resolving issues or providing useful information.
Pro Tip: Define a measurable goal for each WhatsApp campaign. Instead of saying, “I want more sales,” aim for something specific, like, “I want a 10% increase in sales from this campaign.”
To create an effective WhatsApp marketing message, you need to know who you’re talking to. Different customer segments require different approaches.
Ask yourself:
Understanding your audience’s preferences will also influence your tone. For example, a younger audience might respond better to casual, fun language, while a professional demographic may prefer more formal communication.
Segmentation is key here. Using WhatsApp Business, you can group customers into categories (such as new customers, repeat buyers, or VIP clients) and send tailored messages to each group. This level of personalization will make your messages more effective.
People respond better to messages that feel personal. One of the main benefits of WhatsApp is that it allows for direct, one-on-one communication. This means you should always aim to add a personal touch to your messages.
Instead of sending a mass message that says, “Hey, we’re having a sale,” try something like:
“Hey [Name], we noticed you’ve been checking out [Product]—and guess what? It’s now 20% off just for you! Click here to grab it before it’s gone: [Link]”
By using the customer’s name and acknowledging their interest in a specific product, you’re making them feel valued. This makes them more likely to engage with your message.
Pro Tip: Use WhatsApp Business features like quick replies and labels to organize and personalize your communication with different customer segments.
While WhatsApp allows you to send longer messages, that doesn’t mean you should. Remember, people are bombarded with content every day, and they don’t have time to read a long-winded message. In fact, brevity is one of the most important aspects of crafting a high-converting WhatsApp message.
Here’s a simple rule:
Get to the point quickly. Your customers should know exactly what your message is about within the first two lines.
Here’s an example of a short and effective message:
“Hi [Name], we’re excited to offer you an exclusive 20% discount on your next purchase! Use code: SAVE20. Click here to shop now: [Link]”
This message gets right to the point: the customer knows there’s a sale, they have a discount code, and they know where to go to shop.
A great WhatsApp message always ends with a call-to-action (CTA). What do you want your customers to do after reading the message? Should they visit your store? Click on a link? Reply for more information?
Your CTA should be direct, actionable, and relevant to the goal of the message.
Examples of effective CTAs:
In marketing, timing is crucial—and WhatsApp marketing is no different. You need to send your messages when your audience is most active. While there’s no one-size-fits-all answer for the best time to send WhatsApp messages, you can start by analyzing your audience’s behavior.
For example, if you’re targeting office workers, sending a message during the workday might not be ideal. Instead, try sending your messages during lunch breaks or after work hours when people are more likely to check their phones.
Using tools like WhatsApp Business API, you can schedule messages to go out at the optimal time. This not only increases the chances of your message being seen but also ensures that you’re not interrupting your customers at inconvenient times.
Pro Tip: Test different times and track the response rates to figure out when your audience is most likely to engage.
One of the golden rules of WhatsApp marketing (or any marketing, really) is to offer value. No one likes to feel like they’re being sold to all the time. The key to building a loyal customer base is to provide content that’s helpful, informative, or entertaining.
Here are a few ways to offer value through WhatsApp:
By offering value, you’re not just asking your customers to buy something—you’re building trust and showing that you care about their experience.
Finally, don’t forget to test and optimize your messages. Not every message will be a home run, and that’s okay! The important thing is to learn from your results.
A/B testing can be a great way to figure out what works best. Try sending two different versions of a message to a small segment of your audience. One message might have a different CTA, while the other might use different wording or be sent at a different time. By analyzing which version performs better, you can refine your messaging strategy.
Key metrics to track include:
By continually testing and optimizing, you’ll be able to improve the effectiveness of your WhatsApp marketing campaigns over time.
WhatsApp marketing is a powerful tool when used correctly. By focusing on clear objectives, knowing your audience, personalizing your messages, and providing value, you can create WhatsApp messages that truly engage and convert.
Remember, it’s all about making the customer feel like they’re having a real conversation, not just receiving a generic marketing blast.
So, ready to take your WhatsApp marketing to the next level? Start crafting your messages with these tips in mind, and watch your engagement soar!
Key Takeaway:
Want to succeed with WhatsApp marketing? Be personal, be concise, and always offer value.
